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On today’s episode, Kevin Hill is joined by guest co-host, Joe Lynch, founder of The Logistics of Logistics, and special guest Adam Robinson, VP of Marketing for SONAR.

It’s all about converting content marketing leads into real sales. All of the hard work, time and effort it takes to create content marketing has to turn into sales at the end of the day. We’ll talk how the sales process is different for inbound and outbound leads.

It’s all about the trust level.